If there is been 1 immutable rule all over American tv history, it has been local news. Just about from the moment the station very first signed on air, they started carrying local news the place sporting activities often performed An important role. A lack of regular programming resources in these early years led several stations to turn to athletics to fill their broadcasting schedules. Big apple's WNBT tv signed on to broadcast in July 1941, and its initial broadcast was a specialist baseball activity ("NBC History", 2003). When creating regional newscasts to go well with their viewers, these stations ordinarily included sports and weather. As an example, in 1961 WKMG began its very first total-time news Division in Orlando. Newscasts incorporate Frank Vaught's athletics stories ("The heritage of," 2003).

Athletics have held a dominant situation in community information broadcasting for various yrs, but new marketplace tendencies have identified as into problem this situation. Segmented audiences, shifting demographics, and declining news profitability have forced the station to reexamine its nearby sports phase. “Athletics is without doubt one of the very last regions of Television exactly where people do matters just how they generally have,” states television govt Elliott Wiser. “(Currently) a whole new strategy is needed” (Deggans, 2000).

Trouble for Community Television News

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Challenge for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 2/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 seventy six%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 seven% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and Television News Director’s Affiliation(“Modifying channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). TV 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Challenge for Neighborhood Television set Sporting activities

None of this is Great news to the local tv sports sector, and that is progressively less than scrutiny from station execs. Even with its conventional existence inside community newscasts, sports have very long been regarded as a "tuning" component. Based on a study from the Radio and tv Information Directors Foundation, only 31% of viewers reported they had been 'incredibly interested' in sports activities and 32% were being 'relatively intrigued' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed interest while in the temperature. "Sports are really polarizing." reported television news specialist Brent Magid. “The bulk can accept, leave, or despise” (Greppi, 2002).

Reports have revealed that women are much considerably less serious about sports than Guys (Gantz and Wenner, 1991; Perse, 1992), and several stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. 스포츠중계 Based on station news director Jim Church, "Telling a story when no-one is listening will not be a very good use of air time" (Deggans, 2000).

Some stations have eliminated the sport, while others have decreased their allotted time. With regards to the working day of the week (weekends have much more sports activities time), sports activities segments have typically acquired amongst 3 and five minutes of neighborhood news coverage. Now that number is down to a few moment. In 2002, Pittsburgh's KDKA Slice some time for athletics by just 3 plus a fifty percent minutes for three hours of stories. Many others during the field have executed new techniques, for example sports activities stories that focus extra on people today than scores or cater to your wider news viewers. "What we are wanting to do now is address athletics as news," says KDKA information director Al Blinke. “We want to do some thing beyond athletics” (Finder, 2002).

Discussion

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 TV 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Variations in regional sports may very well be a reflection of the huge upheaval happening throughout broadcast information. If the athletics sector is no longer Safe and sound, what about other information components? CBS Team News Vice chairman Joel Cheatwood (Trigoboff, 2002) said, “[All this] forces us to reexamine the [information] model.”

On a far more instant stage, alterations within the regional sports sector right affect 1000s of aspiring sportscasters. Stations which are cutting down their commitment to sports activities are lowering their sporting activities workforce ranges, which impacts The task sector. An additional information director reported, "[Sports activities on newscasts] is dying." “We went from two entire-time sportsmen to at least one complete-time, just one in charge of the news 3 times each week, and it was a fight to stay there.”

Similarly significant, changes in the best way athletics are introduced are forcing sporting activities broadcasters to learn new strategies. Not can sportscasters center on scoring. They may have to make the presentation much more participating for regular supporters. That is also significant for journalism educational facilities across the nation, which need to document what stations want in the sports sector and update their coaching curricula.

Will these adjustments perform or persist? Sports activities journalist Chuck Finder (2002) commented within the modify in KDKA, “Allow’s reserve ultimate judgment until finally September, once the Steelers, university, and high school football seasons begin in earnest. Then the station will be . There is an mistake in clock administration.”